Dutch model best known for appearing on the 2010 December/January cover of Vogue Paris alongside Tom Ford. Groeneveld was discovered by a woman who randomly approached her while she was shopping with her mother. While her first runway season was the Fall/Winter 2010 season in Milan, her career took off after her Fall/Winter 2011 season. She was awarded the title of Best Dutch Model at the Marie Claire Netherlands Fashion Awards in 2011.
Her campaigns include Miu Miu Eyewear F/W 10, Givenchy S/S 11, Versace for H&M F/W 11, Louis Vuitton F/W 11, and Calvin Klein Sheer Beauty Fragrance S/S 12 and Dior Addict Parfum, in which she plays around on the beach in a high waisted bikini before skipping through St Tropez in Capri pants. In a tribute to Brigitte Bardot’s classic ‘And God Created Woman’, the film was restyled as ‘And Dior Created Woman’.
Groeneveld has appeared on the covers of Vogue Paris, i-D, Numero, Vogue Japan, Vogue Russia, Vogue Korea, LOVE and V.
She has walked for designers such as Shiatzy Chen, Dior, Marc Jacobs, Chanel, Gucci, Fendi, Emilio Pucci, Roberto Cavalli, John Galliano, Lanvin, Louis Vuitton, Etro, Prada, Karl Lagerfeld, Versace, Anna Sui, Jason Wu and Donna Karan.
As of September 2012 she is ranked 9th on Models.com’s top 50 models, alongside model Aymeline Valade.
She is currently the face of H&M’s F/W12 collection.