Stewart said of the endorsement:
”Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now.
”The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
Balenciaga’s creative director Nicolas Ghesquière has explained to the website that Stewart is quiets the perfect choice for their new campaign because of her cutting-edge fashion sense.
”Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” Ghesquière said.
Back in 1914 nearly a century ago, did become one of the pre-eminent French fashion houses.