British-Irish boy band, One Direction have become the new faces of Pepsi. The group which includes Niall Horan, Louis Tomlinson, Harry Styles, Zayn Malik and Liam Payne have indeed signed with the soft drink giant. They have also filmed a campaign at a New Orleans studio last weekend.
A source told The Sun newspaper:
”This is a huge deal for them in monetary terms — but even bigger for status as the coverage they’ll get from it is massive.
”They’re already stars across America, but this could catapult them to superstardom.”
”The boys were under strict instructions to stay quiet on this one and refrain from tweeting about their whereabouts.
”They flew to Tampa before boarding a private jet laid on by Pepsi to New Orleans where they met quarterback Drew Brees, who taught them the ropes on American football. Other football stars are in the ad too.”
One Direction are quiet a popular boy’s band and you can see them perform at the MTV Video Music Awards at the Los Angeles Staples Center on Thursday (06.09.12).