‘American fashion model, Karlie Kloss is now the new face of new face of Juicy Couture and is contributing to the brand’s image. She does appear on the newest ad campaign for the luxury sportswear brand and showed her amazing talent and work ethic for this shoot.
Juicy Couture creative director LeAnn Nealz said:
”We love all that Karlie embodies – her playful spirit and amazing enthusiasm bring so much life to the images. She was our first choice to front the new collection and we absolutely adore Inez & Vinoodh’s photographs.”
Nealz also revealed that for the last two years efforts were going on to trying to overhaul their image and offer more to clients.
She told vogue.co.uk:
”Our field of vision is very open. When I first arrived everyone’s perception of the brand was that we were just a tracksuit. We’ve tried to make the brand a bit more sophisticated and elevate the quality of our designs and their details. It feels new and young and rooted in our American Californian spirit. Juicy is definitely pushing new boundaries by expanding our fashion offering – our new jeans, statement outer wear, and fashion pieces are all front and center of this new campaign.”