American television and film actress Jessica Alba has launched a new safe baby website. Alba will co-found a new website which will be a focus on letting parents know about the ingredients and the chemicals which are used in baby food, diapers and accessories.
The ‘Dark Angel’ actress will apparently team up with The Honest Company’s Brian Lee, creating the Honest.com, which launches on Tuesday, January 17, 2012. Alba had taken her own research to Lee, after she had figured out that some baby food she was purchasing were indeed packed with chemicals.
That’s when became quite concerned about what she was giving to her children, for this she started importing items from different countries which followed stricter consumer protection laws, than the U.S.
Alba’s new site will offer parents advice and information about how to avoid potentially harmful products.