‘Jesse James’ Lands His Own Discovery Show, Focusing Customizing Bikes And Cars!

American television personality and CEO of West Coast Choppers Jesse James has landed a television special on the Discovery Channel. The ex to Sandra Bullock will appear on the show in April.

The network is hoping to pick up The Jesse James Project to a series, depending on its success, TV Guide reports.The show is expected to focus on James customizing bikes and cars.

“I think people really dug it, especially Discovery, because I brought a whole new popularity to the network, and they forgot, ‘Oh, yeah, that’s what Jesse does here, he breaks records and melts down our web site’,” he said.

James added that The Jesse James Project, which will air on April 9 at 10/9c, will go “back to basics”.

“People like to see me build stuff,” he said. “The further away from that concept I go, the less popular it is. Let’s just go back to basics and build custom bikes and custom cars again.”

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