Former Baywatch hunk. David Hasselhoff is now the new face of the New England convenience store chain Cumberland Farms’ new iced coffee ad campaign. And his promo is quiet hot so hot that five hundred and fifty out of five hundred and seventy life-sized cutouts of him have been stolen.
The Hoff even tweeted his approval after hearing about the thefts; writing,
”Ripped Hoff! Congrats to all those who stole my poster from Cumberland farms! You guys rock!”
The company, which plans on printing replacement ads for their stores, released a statement; saying, “Although we are flattered our customers have become attached to our iced coffee ads, we do not encourage theft.
“The Hoff is there for all to enjoy.”
The store has someone every night asking if they can purchase asking if they can buy the Hasselhoff poster. “It’s crazy,” she says.
”It’s cool and it kind of humbles me that people are still following David Hasselhoff after all these years,” Hasselhoff told Boston’s
WHDH news. “I just hope nobody gets in trouble but I encourage everybody to go out and see what they can do about stealing a Hoff but please have a cup of coffee while doing it.”
“I looked at the report this morning that said ‘ripped Hoff’ and I thought, ‘Aw that’s nice, they’re saying I’m still in good shape,’ And then I realized people were stealing me,” he said.